When George Hookss steps into the booth, something electric happens. The beat drops, the mood shifts, and suddenly you’re not just listening, you’re feeling his truth. With his signature blend of smooth R&B and raw trap energy, George isn’t just making music, he’s painting emotions, turning life’s highs and heartbreaks into rhythm and rhyme.
But who is the man behind the mic? “I’m terrible at lying, so I usually try to shoot the truth out first,” he laughs. “My music is the true nature of my truth. I write about things I know, and to be honest, I’m as simple as they come, a kid from a small town with ambitious dreams.” That simplicity is part of what makes his sound so magnetic, it’s real, it’s relatable, and it hits deep.
For George, music wasn’t a sudden decision. It grew naturally, like a second language. “I’ve always tried remaking songs I’ve heard until I started writing my own. It just felt right,” he says. And that instinct has carried him into a sound that defies easy classification, equal parts heart and hustle.
“I liked a few aspects from different genres, so why not put all the good stuff on a plate and serve it?” he grins. Whether he’s gliding over soulful chords or spitting over heavy bass, George knows how to balance the soft with the savage. “I can be hot and cold all in one day,” he admits. “Aggressive with some things, soft with others, that’s why I fuse my sound that way.”
Every lyric he writes comes from experience, friendships, love, heartbreak, and life in Gaborone. “My experiences live rent-free in my head,” he jokes. “There’s no better inspiration than your own life.”
His upcoming project, Incase You Didn’t Know, digs even deeper. “When you date someone, you first get to know their baggage, well, this is my baggage,” he says with a knowing smile. “I’m talking about my relationship experiences, my interactions with people, all the stuff that shaped me.”
The album wasn’t planned; it was sparked by a single studio session. “After recording the first song, I can’t even remember which one, me and my producer played it back and said, ‘Let’s make a full project.’” From that moment, Incase You Didn’t Know began to take form, piece by piece, emotion by emotion.
Of course, the creative process isn’t always glamorous. “It’s frustrating most of the time,” George admits. “Our industry is still growing, and as an establishing artist, you have to accept that you won’t always be rewarded for your work.” Still, he finds satisfaction in the craft itself. “Being able to make better songs, to articulate my emotions better, that’s the real reward.”
Fans can expect a few surprises on the album, including a collaboration with King Prince on “Anti Rizz.” But mostly, it’s George at his most authentic. “I don’t chase collaborations,” he says. “If it feels right, it happens.”
When asked which track hits hardest, George pauses. “Between ‘Bank on Me’ and ‘In Public.’ I was a little too real on those ones,” he laughs. Still, every song carries a piece of him, every beat a heartbeat, every lyric a memory.
If he had to describe the album in one word? “Justified,” he says without hesitation. “Everything I talk about here, the wait, the emotions, the choices , it’s all justified.”
The journey taught him patience and self-acceptance. “As a sound engineer, I’m used to big productions, but this album taught me to let things take their course,” he reflects. And while the pressure of expectations looms large, George remains grounded. “I’m socially awkward,” he admits with a smile. “So it’s hard for people to influence my authenticity. I’m emotionally mature enough to deal, or not deal, with it.”
At its heart, Incase You Didn’t Know is an album about truth, messy, emotional, beautiful truth. “I just hope people enjoy it as much as I do,” George says. “If they take something from my stories, that’s a bonus.”
And when that first track finally drops? George isn’t chasing validation, he’s already sure of who he is. “I’ll wait and let them decide,” he says confidently. “My music is unique, and I’m already the best R&B artist playing locally with an international sound. I’m not proving a thing. Just putting out great songs.”
With Incase You Didn’t Know, George Hookss doesn’t just tell his story, he owns it. Raw, fearless, and undeniably honest, this album marks a new era for Botswana’s rising star. And if this project is anything to go by, George Hookss isn’t just making music, he’s making history.
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